So what exactly is RSS feed marketing? (By the way, RSS (Really Simple Syndication) is a format for sharing information on the internet from a variety of sources.) We live in the information age, the volume of which is growing exponentially by the year. People have come to expect news virtually in real time and preferably in bite-sized chunks from trusted sources.
So how can the internet marketer make his or her voice heard above the general noise of the internet? The key to this is to listen to and be super-responsive to the market you are targeting. In this way, they can move away from the largely discredited practice of relying on customer testimonials which can be so easily falsified, and towards a position of market understanding and from there to market leadership – a credible voice in the crowd. To do this, the marketer has to keep up to date with and participate in the discussions current in their market.
So WHAT do you need to get started? Well, the first thing about your own “personal newspaper”, you need a place that will gather all those feeds (RSS). Google has one called “Google Reader”, so make a search about it or any RSS reader that you can find, there are plenty of them, and you will then have a “place” to gather all those feed that you want to keep track of. HOW does it work? The RSS Reader is simply an application that will take all of your RSS feed and make them available for you to read without leaving the “reader”. So, once you have chosen your reader, go to your favorite websites and look for the RSS logo and when you click on it you will then have to COPY the link to bring it back into the Reader as an ADDED subscription.
While applying RSS, some important measurement issues must be considered. Track reads by inserting a uniquely-named 1-pixel gif into the container. Track click by replacing all URLs in the containers with click tracked URLs. While tracking circulation, use a service like Simple feed or Feed burner, which catalogs visiting user-agents into bots, browsers, aggregators, and clients. Bots and browsers usually do not count as subscribers, whereas a single click from an aggregator may show many readers.
You will notice that I said “particular feed” because now that you know HOW to get your reader and go look for RSS feed that you are interested in, you will find that you can go to a sport network, for example, and ONLY subscribe for a RSS of your favorite team. So instead of subscribing for the entire website, try to look for exactly what you are interested in and only subscribe to that particular RSS.
Search engines recommend using 301 redirects which are permanent redirects. It is surprising that 302 redirects are used for Feed burner and Simple feed.
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